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To ensure objective opinion, all the logos are separated in order and then
consolidated for final review. Make sure you view each one individually in
order. There are 2 new styles with various modifications. Although I didn't
use Nancy's exact idea, but the motif she tried to bring out did give more
ideas that I did incorporate (the notepad and star).
Also, the homepage comp is up. This is in no way finalized, but just to give
a better sense of what it might look and feel like. Some of the
advertisements are probably going to be moved or put into another page (it
might be too flashy) but keep in mind that the homepage would be vertically
longer and therefore a lot less busy than it looks now.
The main focus right now are the 4 main components of the web site: Specials,
Business Services, General Catalog, and Promotional & Print.
1. Specials: This section would include all the discounts we have to offer;
bulk discounts, weekly specials, office must haves, Kramer solutions,
referral discounts, 1st time buyer discounts...the whole point is to create a
center of information for all those bargain hunters on the web, while
enticing those visitors who are thinking about it to actually go and make an
order.
2. Business Services: This is the key section to the whole site. After much
research on search engine placement and marketing in general, it became very
evident that something like this is necessary if this web site is going to
float. In short, we want to create an informational (by informational I mean
articles, research that we have done, any resources that a business owner
might be interested in, lists of links that he might like...things like that,
but there is really no limit) web site for the business owner and purchasing
agent as well as an e-commerce site specializing in office products. There
are 4 advantages to this:
a. Officemax, Staples and OfficeDepot aren't doing it
b. We can utilize this section to develop doorway pages (web pages and
articles geared towards top ranking in a specific search engine)
c. Since it is information useful to the customer, either he will bookmark
it, write the address down for later return, or remember it. If the
information is useful enough to him, he might even go tell all his friends
about it, and word of mouth is exponentially better than any other form of
marketing out there.
d. Link lists, with resources that would be of interest to the visitor, would
help us get better search engine rankings, plus we can create strategic
alliances with other web sites so that our web site is listed on their link
lists and their is on our lists. Psychologically, these lists play a double
role. One, they have the effect of putting confidence into the mind of the
visitor, and two, if the links were helpful, the visitor will comeback to
check them out in more detail, which means more web site traffic that
repeats, and thus gives us a better opportunity to sell items.
-PLUS...we can plug as many different resources in as we want, anything from
info about venture capitalism to info about public speaking (this is the part
where we need as much help as we can get...any ideas anyone might have,
please don't be afraid to put it on the table...everything counts)
3. General Catalog: I don't have to explain much here
4. Promotional & Print: nor here
If there are any other clarifications that need to be made, please ask. I am
hoping to get a logo and the general website components approved by tomorrow
(Wed) evening, that way production on the actual web site can begin and we
are still keeping pace with our goals. I wish to expect everyone to throw in
some feedback...Reply To All, that way we all get to see what's on the table.
Word Count: 654
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